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Alison
Kuepper
- Managing Director of Marketing Distinction, helping high-tech
organizations develop and implement effective marketing
strategies, integrated marketing communications campaigns
and lead management systems.
- Extensive international experience – Canada, USA, Western and
Eastern Europe; in the areas of market management,
advertising, market research and direct marketing, with a
strong customer-oriented approach to marketing
communications.
- Formerly National Marketing Manager for IBM Canada’s Global
Midmarket Business organization, Alison was responsible for
integrating all marketing activity targeted at IBM’s
mid-sized customer set in Canada. Prior to that, Alison was
a Direct Marketing Strategist and developed integrated
marketing campaign strategies for IBM’s key focus area of
Supply Chain Management on a North American basis.
- Prior to IBM, Alison was Account Manager for Grey Advertising in
Duesseldorf, Germany guiding international clients in
launching advertising programs in the emerging eastern
European markets. She directed the activities of the local
account teams in various eastern European countries and was
responsible for all advertising activities including
strategic direction, market specific copy routes,
competitive evaluations and market analyses.
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