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Gerlinde
Weger
- 16 year
international marketing veteran with branding experience for
multi-nationals in North America, Europe and Asia.
Advertising agencies include JWT Frankfurt, Grey Hong Kong,
DDB and FCB Toronto. Multi-nationals include Compaq,
Microsoft, SmithKline Beechum and Kraft
- Since
1999, worked as Group Account Director with Compaq Computing
through 2 advertising agencies (DDB and FCB) to reposition
brand to compete in new economy. Repositioning included
positioning concepts, product naming conventions, audience
research and advertising
- Extensive
knowledge of, and experience in, all communication and
information mediums - print, broadcast and Internet.
Proficiency in creating holistic brand strategies across all
mediums for maximum audience awareness and response
- Starting
in 1996, pioneer in creating online brands for international
financial institutions, including Deutsche Bank, New York
Life and TD Bank. Development of Internet sites included
relationship marketing strategies
- From
1990 and ongoing, developed and assisted in the
implementation of strategic plans for national associations
to raise profile and awareness of social causes including
aspects of education, edutainment and the arts
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